Wallet-first blockchain app
A consolidated interface for the entire wallet process.
Coordinated the series of functions necessary to carry out high-level requests, such as “record and store trade history for audits."
See it in action.
VISIT SITELed the UX initiative for a next-generation experience.
Role
- Product Designer
- Lead UX Designer
- Brand Strategist
- Team Lead
Tools Used
- Figma
- Sketch
- Overflow
The Team
- Michelle Hansen
- Arif Hakim
Duration
- Product Planning - 4 months
- UX Designs - 2 months
- UI-to- Dev - 6 months
Key Contributions
- Design Thinking
- Concept Ideation
- Prototyping
- User Experience Design
- Wireframe Design
- Interaction Design
- Creative Direction
Process
Product discovery stage
Understand the product vision, explore customer journeys, draft personas, and help to inform the product roadmap.
Collaborate
Collaborate closely with engineering, technology, UX research, and stakeholders to advance a shared understanding of business and user goals.
User-centered design
Apply user-centered design principles to develop compelling UI designs, interaction models, prototypes, and task flows.
Turn vision into reality
Prioritize competing initiatives with strong focus on outcome.
Iterate
Actively contribute to the improvement of existing features and workflows.
UI/UX
Visual Information Architecture
Designing software to offer a great experience to users.
Robust User Persona to Guide the Product
Employed a primary persona to model the buyer and their goals, establishing a main reason why the person would want to use the product.
Smart User Flows
Created user flows for each UserRoute task, mapping to the user’s conversation flow in a the most flexible and intuitive way. This helped ensure that each flow was prioritized and obstacle-free. I made sure to include multiple access points, a clear start and finish and illustrated steps in sequential order.
Interaction design for wallets to trade crypto intuitively.
Designing interactions for wallet-control that allow investors to navigate across platforms to buy, sell, or transfer digital assets, keep track of scattered cost basis, and manage assets from a single wallet, or connected wallets.
UI / UX Visual Information Architecture
Designing software to offer a great experience to users.
Intuitive Interface Meets Awesome User Experience
Elevating the Anchor Digital profile through a multi-media content marketing strategy. Meticulous organization, handy drop downs, information when you need it, not when you don’t. The list goes on. Hit play to see for yourself!
Drafted the storyline, assembled design animation, and designed sound.
Getting the Word Out.
Weilding words to bolster a brand, build product awareness, and drive top-level engagement.
We thought holistically about the consumer and the needs of the market, bringing solutions to life with product narratives created around user personas. Content written and visually designed for organic or paid social.
Brand Identity
Made from a five step process and a dose of creative genius , these are seriously beautiful, brand components. Plus there's that circle right in the middle. Everything about the typography and arrangement is designed to bring people into the story.
A Geometric Logo for a Fintech Brand
The Anchor Digital logo is designed to make people go "Oooh." We established an outstanding creative concept for the logo by developing a strong foundational framework.
VISIT SITE
