Designs Systems for a University

An entire design ecosystem

Empowering an entire marketing team to have smarter conversations with their students across media and channels, we crafted an all-new brand book consisting of a design system, photography guidelines, and company culture material.

See it in action.

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Brand systems applied to program content.

Brand system and student-led campaign for a two-location university.

Role

  • Content Strategy
  • Storyboarded Video Production
  • UX /UI Design
  • Visual Design + Deployment

Tools Used

  • Figma
  • Sketch
  • Webflow

The Team

  • Content Strategy
  • UX Designer

Duration

  • Content Strategy - six months
  • UX - Four months
  • UI - Two months

Key Contributions

  • Project Management
  • Concept Ideation
  • Prototyping
  • Competitive Research
  • User Research
  • Interaction Design

Process

1

Led the Conversation

Evaluate and connect the dots between insights, design systems, and university goals.

2

Developed a Brand Identity System

Create holistic design systems that address brand, faculty, and user requirements  deployed by vendors and the marketing team.

3

Managed Digital Strategy

Orchestrate all relevant stakeholders to manage a continually evolving digital strategy across email, websites, and social.

4

Campaign Development

Work with marketing team to design campaigns across thirteen programs.

5

Website QA and Delivery

Work with web developers and engineers to deliver a 30-page digital brand guide.

Custom Hubspot landing pages
Logo Clear Space
Colors
Email blast color application
Iconography
Charts and Graphs
Brand Guide
Stationery
Landing pages