App Growth by Design
Best Buy’s app powers both loyalty and sales. To scale that impact, I partnered with product, engineering, and brand teams to overhaul discovery and product presentation—introducing redesigned carousels, real-time Drops, and app-first deals—making shopping faster, more exciting, and measurably more profitable
See it in action.
VISIT SITE
Working with cross-functional partners, I designed experiences to keep customers informed and engaged—turning the wait for a purchase into part of the experience.
And created experiences to spotlight AI-powered recommendations, friction-free checkout, in-store research tools, and app-exclusive savings.
A cohesive story from discovery to purchase.
Hero moments introduce value and redesigned carousels invite exploration.
Clear comparison → confident decision → fast fulfillment
Consistent patterns tie promos, PDP/PLP, and Order History together
From Discovery to Purchase: Designing for Measurable Growth
Background
Building on the app’s strong base of loyalty and sales, our team focused on the next stage of growth—deepening engagement and monetization without sacrificing the intuitive Best Buy experience.
The Challenge
Introduce high-impact features—like sponsored placements, smart banners, and flexible carousels—that drive revenue and retention while preserving clarity, trust, and a premium feel.
The Outcome
Delivered a scalable design framework that improves both user experience and business impact:
Order History & Saved Items – Streamlined re-ordering and saved-items flows to boost repeat purchases.
Drops & Promotional Modules – Limited-time “Drops” features drive excitement and urgency.
Monetization Features – Sponsored SKU carousels and app-download banners generate measurable revenue while preserving a premium, user-friendly feel.
Flexible Carousel Design – Defined a reusable carousel pattern—built in partnership with the product-card team—that adapts across PDP and PLP contexts while ensuring consistency with evolving product card standards.
Real-Time Promotional Modules
We designed an unmissable, app-only moment around time-sensitive drops—bringing every header, product card, and countdown timer together to spark urgency and keep shoppers coming back.
Snag limited product releases and additional savings—only in the app.
Get in on the action.
Grab the app.
Every drop—from Flash Deals to Live events—unfolds seamlessly. Dynamic components keep the experience consistent, on-brand, and ready to scale at a moment’s notice
Bringing the Drops Experience Together
A dynamic header, product cards, and real-time updates create a seamless, can’t-miss moment for every shopper. As a Drop moves from future scheduling to a live event, the header logic keeps users informed and engaged, ensuring the experience feels coordinated and effortless.
Product Discovery and Personalization That Drive Repeat Purchases
Refined the product presentation across PDP and Order History, then partnered with the personalization and recommendations teams to surface relevant, high-value items post-purchase—turning every order into a new opportunity for engagement and revenue.
Smart recommendations now connect the dots from purchase to next purchase—boosting loyalty and incremental sales.
Product Carousel & Universal Product Card
The product carousel is a cornerstone of Best Buy’s PDP and PLP experience—surfacing sponsored and organic products across large-view (LV) and small-view (SV) screens.
Goal
Create a single, flexible carousel pattern that scales across merchandising, ads, and content placements while pairing it with a universal product card to unify how products are presented everywhere.
Key Highlights
Consistent Cross-Surface Experience – One carousel pattern works across PDP, PLP, and promotional modules—desktop or mobile.
Universal Product Card – A shared card structure standardizes layout and content (price, ratings, CTA) across sponsored and organic placements.
Efficiency & Scalability – A single component library reduces design debt and speeds future updates.
Monetization Ready – Built-in support for sponsored labels and promotional modules without sacrificing clarity or trust.
The result is a scalable merchandising system: a reusable carousel framework and unified product card that deliver a consistent, high-performing experience from large desktop layouts to small mobile screens.
Smart Banners - Interstitials
A multi-layered project with key goals defined across the business to include Marketing, Loyalty, Technology. Kicked off design sprints based on the design thinking methodology.
