Skills
7 years
CMS Systems
Figma
Webflow
Design Thinking
IDX
Prototyping
15 years
UX
User Flows
iOS App Design
SketchApp
Web Design
Adobe Suite
20 years
Brand Strategy
UX Writing
Adobe Suite
Data Viz
Storytelling
Wireframing
Overview
Michelle designs seamless end-to-end product experiences built upon best-in-class usability guidelines and brand considerations. She is a cross-functional collaborator who brings product visions to life via an integrated design process in confluence with engineering. Her fluid leadership, UX planning, interaction design, and iterative prototyping delivers roadmap-oriented user experiences. Negotiating feedback from collaborative partners in a fast-paced, deadline driven environment, Michelle prioritizes workflows to align stakeholder objectives and user goals.
Experience
FORMULATES
2016-present
Lead Product Designer
PROJECT: Cadi
Took charge of the entire design process from research to high-fidelity mock-ups to feature refinement. Contributed a problem solving attitude to work with the Product Team and stakeholders to visualize easy-to-use and seamless product features.
UX
User Flows
iOS App Design
SketchApp
Web Design
Adobe Suite
PROJECT: Jackalope
Built a deep understanding of customer use cases to deliver maximum value in iOS app release. Translated customer needs and business needs into journey maps and wireframed experiences. Led the user experience and product design of MVP from conception to launch in partnership with the CEO, engineers, and marketing.
UX
User Flows
iOS App Design
SketchApp
Web Design
Adobe Suite
PROJECT: Bastyr University
Amplified the university's creative campaign, UI/UX, and designed systems for the marketing team to have smarter conversations with their students across media and channels.
UX
User Flows
iOS App Design
SketchApp
Web Design
Adobe Suite
PROJECT: Windstream
Financial Services brand strategy and positioning to help a solutions provider present their value proposition and establish a digital presence.
